PACKAGING & RETAIL DISPLAY SOLUTIONS
Elevating Product Presentation through Thoughtful Design
Transforming plain packaging into a visually compelling experience, I specialize in creating retail-ready packaging that captures attention and reinforces brand identity. From basic carton box redesigns to complete brand revitalizations, my approach ensures that packaging not only looks fresh and modern but also complies with all legal requirements.
My expertise extends beyond the packaging itself, incorporating point-of-purchase (POP) displays, display racks, and pallet solutions that work in harmony with the product’s overall branding. These elements are carefully designed to elevate the in-store presentation, ensuring that products stand out in competitive retail environments.
By combining brand elements, product images, and crucial safety and technical details, I create cohesive visual experiences across all packaging and display materials. Whether through product catalogs or advertisement banners, every aspect of the design is aligned to maximize brand visibility and impact at every touchpoint.
GE LIGHTING | Display Graphics
Tasked with creating seasonal display graphics, I developed designs featuring bold, eye-catching colors. The approach was simple yet impactful, ensuring ease of production by using pop colors and infusing a fun holiday spirit into the graphic proposals. This balance between vibrant design and practical execution made the displays both memorable and easy to produce.
ARIUS-EICKERT | Professional Scissors Product Line
CUTLITE is a versatile scissor product line designed for various daily uses. To enhance brand recognition and clarity, I utilized a bold and friendly typeface, established a color-coding system, and incorporated stock photos to create a direct and straightforward presentation of each product.
Package Design: Developed a sequence of patterns and applied relevant stock images to visually represent the intended use of each product.
Product Catalog: Maintained clean legibility throughout the catalog layout by applying the same stock photos and typeface used in the packaging, ensuring a cohesive and consistent brand presentation.
CLEARFLOW | Pallet Sign
I designed the ClearFlow pallet sign to highlight cost savings and durability with clear, direct messaging. Using brand colors and the logo, the design ensures a cohesive, eye-catching presentation that effectively communicates the product’s key benefits.
TSURUMI PUMP | Retail Box
Originally plain brown carton boxes, the packaging underwent a complete overhaul to become retail-ready. The new design incorporates colors, technical product information, regulatory notices, and key selling features. By integrating brand elements and product images, the packaging not only looks fresh and modern but also meets all legal requirements. The result is a standout box that makes a strong impact in competitive retail environments.
